Meet Anna. Built by FreeSma.

Anna is your AI coach and consultant for project finance, export finance, and trade — built by FreeSma GmbH, a company born from the conviction that small businesses deserve enterprise-grade trade intelligence.

Founder

Iman Ismail-Martens

Iman is a finance and AI expert with over 20 years of international experience at the intersection of technology, business, and human development. As a certified AI trainer, coach, and psychotherapist (BPT), she brings both technical expertise and human clarity.

Her mission with FreeSma is simple: to make AI responsible, effective, and human-centered — especially for the small businesses that power global trade but rarely get access to the tools the largest exporters take for granted.

Connect with Iman on LinkedIn

Responsible

AI that explains its reasoning, flags uncertainty, and points to authoritative sources.

Effective

Built on 30 years of practical trade expertise — not just generic LLM output.

Human-centered

Designed for the founder shipping their first container, not just enterprise procurement teams.

Team

The people behind Anna

Sophia Lenz

Innovation and Grant Manager

Transformation expert for a sustainable future, feminist and agile leader. Master's in Urban Future — driven by equality, sustainability, digitalization and creative leadership.

Amar Sankar Kar

Marketing Technology & Product Development

Bridges marketing technology with product development — turning ideas into scalable digital experiences that connect brands with the people they serve.

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